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No genre is a sound tape from Beat Boutique which features Canadian talents like Bijan Amir

Toronto, ON – Falling somewhere in the middle of genres like rap, electronic, and neo-soul, no genre is the third sound collection composed by the boys at Beat Boutique. The creative collective was originally manifested on the Canadian West Coast before recently moving their base to Toronto, and taking the coastal influence with them. This latest collaborative album pays tribute to their characteristic style of straying away from any ‘characteristic style’.

No genre moves against the status quo that define these various genres, exactly as described by their chosen title. Featuring 8 tracks of sonic balance curated by Jagger Loeber, Hugh Henry and Adam Odehnal, there is little that is missing for the fresh listener. You’ll find a mixture of impactful beats, haunting hooks, and stunning vocals on the various tracks. Respectfully, following the collective’s absorbed theme of ‘fuck-a-genre’, the common similarities between songs are in the high quality of the music rather than the genre.

No Genre is a sound tape from Beat Boutique that features Canadian talents like Bijan Amir - HipHopCanada.com

While the collective has attempted to stray away from any categorization, it should still be mentioned that they’ve recruited a lineup of artists onto the project who will grip your attention. Bijan Amir (known most famously to the Canadian rap community for producing Sean Leon’s “81 Prequel” and “FAV RAPPER / HUNDRED MILLION RELIGION”) contributed “Lap” and it’s sure to be one of your favourites. Other artists include: Ony, HH, Downtime, 8TH ENTITY, Palms, Moet, Mitchell Yard, Maydien, Sitkah, Myth, Bao., and Destiny X.

Beat Boutique founder Jagger Loeber was able to elaborate on the company’s creative approach by explaining, “As Beat Boutique, in the future we will try to avoid the classic “blog” format…we don’t really want to cover other people’s work. We’d rather focus on creating original content.” With a limited quantity of hats that are soon to be released, you can be sure to see more creative efforts from the collective in the near future. Until then, we encourage you to stream no genre and let the project marinate in full.


Twitter: @BeatBoutiquee | @bijxnamir

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@KiraHunston

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With classical training from the Royal Conservatory of Music, Kira's musical perspectives and critiques are fueled by her technical ear. She's interviewed prominent artists in Rap and R&B, such as: Rick Ross, G-Eazy, Khalid, and Kiki Rowe. When she's not reviewing local shows on the West Coast, she's a production coordinator for DHX Media and part time Journalism student at Kwantlen Polytechnic University. Follow her on twitter at @kirahunston.

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