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Seth Dyer dropped an “Addictive” new song about lust & got really experimental with his production

Toronto, ON – Toronto artist Seth Dyer just dropped a brand new self-produced single titled “Addictive.”

“Addictive” is a song about lusting and longing for someone so badly that it turns into an obsessive, addictive feeling. When your feelings develop so strongly for another human, you reach a point where your emotions manifest themselves into a physical needing. That’s what “Addictive” is all about.

This song also marks a major experimental milestone for Seth’s production work. For this beat, Seth challenged himself to make a big band jazz influenced composition with a 3/4 time signature. The end result is an intentionally unsteady swinging track that I’ve coined as orchestral, cinematic, intense R&B with a bit of pop.

It doesn’t sound like it should be a rap song, but Seth made it a rap song. Take it in below, and scope our Q&A with Seth after the jump.

Seth Dyer celebrates the end of the year's first quarter with

Q&A: Seth Dyer

HipHopCanada: Start off by telling me about the significance of this song to you on a personal level.

Seth Dyer: I wanted to speak about something that we all experience: longing or lusting for somebody that we’re attracted to. “Addictive” is a record about attraction and when I was making the beat it just felt like it needed that kind of content.

HipHopCanada: I’m assuming this song was inspired by your girl. Was there a particular moment or series of moments that prompted you to pen this one?

Seth Dyer: I guess it would be inspired by her now that I think about it. But when I was writing it I was thinking of a more general situation; not necessarily something super personal. I had a lot of fun just being more free spirited with this record.

HipHopCanada: I think anything in excess (or anything that becomes an addiction) has a flip side to it. This song definitely conveys that happy, euphoric feeling. But I think there’s a flip side to the “Addictive” part of love that you don’t touch on as much.

Seth Dyer: I agree with that. Eventually any addiction is going to become bad for you and the people around you. Obsessive behaviour isn’t helpful.

HipHopCanada: What’s the story behind that photo you used in your cover art?

Seth Dyer: I was aiming for something that was sexual and had an old school jazz feel to it. That photo makes me think classy but sexy at the same time. It’s a decent interpretation of the song.

HipHopCanada: Production-wise, this is definitely one of the most experimental beats you’ve cooked up. I don’t even know how to describe this production. It’s very cinematic, intense R&B with a bit of pop…and really orchestral sounding. What was your process for making this beat, compared to the beats you usually make?

Seth Dyer: This song is actually in 3/4 time; it’s actually outside of the normal rules for “urban” music. It’s big band jazz influenced. If you listen to jazz music the timing isn’t always so steady and it moves around the place. I want to push my sound and do new things. I’m still always going to do things that I’m comfortable with but I have to push the envelope constantly for myself. This is a jazz, R&B, rap, pop song… I guess. Making the beat was actually a challenge as I was exploring territory I haven’t really entered before, especially when timing the drums. Everything worked out amazingly though I’m really happy with it.

Twitter: @SethDyer_EV


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Sarah Jay

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Sarah Jay is based in Calgary and works as a freelance journalist and photographer. Sarah is also a former A&R talent scout for the Universal Music Scouting Program, and runs a vintage store during the day. Sarah has juried the JUNO Awards, The Polaris Music Prize, and The Prism Prize. She has been fortunate enough to interview and photograph some of hip-hop's greatest influencers including Future, ScHoolboy Q, Ghostface Killah, Moka Only, Maestro Fresh Wes, Shad, Joey Bada$$, Mac Miller, and more. Follow Sarah on Twitter: @ThisIsSarahJay

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