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Halifax’s Neon Dreams goes Gold with “Marching Bands” single featuring K

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Susiety artist Kay Curtis discusses the importance of self-acceptance & his new “IFWTV” video

Montreal, QC – Earlier this week Susiety artist Kay Curtis released a brand new Hugh Durnford Dionne shot video for the track “IFWTV”.

“IFWTV” is an acronym for “I F**k With the Vision”, and serves as a bit of a mission statement for Kay. He’s at a point where he’s in complete undisturbed lone wolf mode.

He no longer feels connected to his artistic peers, he doesn’t support the movement of rap that all sounds the same, and he’s reached a point where the only person he’s rapping for is himself. The track features production courtesy of LUNA, and additional vocals from Susiety’s newest artist T R I N I T Y.

The video maintains a very minimalistic vision, with a lot of black-and-white footage, and a lot of improvised shots from around Montreal. The track itself follows a very cinematic progression, starting with Kay’s commentary on getting through his day-to-day struggles. Towards the end of the song, the beat switches up completely. According to Kay the beat switch represents the height of self-awareness, and beginning deal with struggle by letting things go. Watch the “IFWTV” video after the jump, and scope our Q&A with Kay Curtis.

Susiety artist Kay Curtis discusses the importance of self-acceptance & his new

Q&A: Kay Curtis

HipHopCanada: Start off by telling me what this track means to you, and what inspired you to write it.

Kay Curtis: This song reflects how I no longer feel connected to the artists who I look up to, nor do I relate to these new rappers that all sound the same to me. This track means everything to me because I’m not putting on a show for anyone but myself and I enjoyed every second of creating this project with my team. What inspired me to write these lyrics was accepting who I am as a person, who I want to become as an artist and searching for the right words to express my experience in the form of rhythm and poetry.

HipHopCanada: I feel like this track is really cinematic. Especially towards the end when the beat does that switch up. And I feel like all the emotion you conveyed at the beginning of the track in your bars kind of just manifests itself. It’s almost like this rage-fuelled emotional breakdown.

Kay Curtis: Yes, I agree. The song is structured in a way where at the beginning I express how I cope with struggling everyday to become a better human. In addition I touch upon how speaking my mind is a part of that process… such as learning from the mistakes made [by] myself and the people that influence me. The switch-up simply represents the process of finding myself [and] becoming aware of my struggles and taking action by letting it all go.

HipHopCanada: Your video maintains a very minimalistic aesthetic. Which I really appreciate. Because this is such a bar-focused song. And having such a low-key video allows your lyricism to take centre stage. Talk to me about that, and your vision for the video.

Kay Curtis: Before filming the performance video, I made it clear to Hugh that I didn’t want to shoot anything too wild. I just wanted people to watch me be myself; get a taste of my style, listen to my messages and vibe to the track. To be honest we only wrote half of a script and improvised the rest. We just wandered the city of Montreal for a couple of days and the vision came to us.

HipHopCanada: “I love my legends but I hope I don’t turn into Pac.” That’s one of my favourite lines on the track. Explain what that line means to you.

Kay Curtis: I look up to Pac because he taught me how powerful a person’s voice could be. With that being said… I speak my mind with little to no filters, hoping to reach out to the youth and encourage them to do the same. To add, I just want to let people know that I love my legends but I hope I don’t end up dead for speaking up for what I believe is right.

HipHopCanada: Explain the acronym “IFWTV”.

Kay Curtis: “I f**k with the vision!” This title gave me the opportunity to come off as low-key sarcastic. It was the perfect title to express how I feel truly feel about artists who aren’t influencing the youth to become better and, don’t think for themselves.

HipHopCanada: Talk to me about your process with Luna for creating this track from start to finish.

Kay Curtis: Well it all started with the verse that I wrote. When Luna heard it, he immediately started to build the beat around the lyrics that I had. Later he decided to add the switch-up. And the newest member of Susiety, who goes by the name of T R I N I T Y added her amazing vocals at the end to top the track off.


Twitter: @lankynword

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Sarah Jay

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Sarah Jay is HipHopCanada's Associate Editor in Chief. Sarah is based in Calgary and works as a freelance journalist and photographer. Sarah is also a former A&R talent scout for the Universal Music Scouting Program, and runs a vintage store during the day. Sarah has juried the JUNO Awards, The Polaris Music Prize, and The Prism Prize. She has been fortunate enough to interview and photograph some of hip-hop's greatest influencers including Future, ScHoolboy Q, Ghostface Killah, Moka Only, Maestro Fresh Wes, Shad, Joey Bada$$, Mac Miller, and more. Follow Sarah on Twitter: @ThisIsSarahJay

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