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Martin C. Pariseau wins the 2017 Prism Prize for Kaytranada’s “Lite Spots” video

Toronto, ON – On Sunday May 14, director Martin C. Pariseau was awarded the 2017 Prism Prize for Kaytranada’s “Lite Spots” music video. The prize of $15,000 was awarded at the fifth annual Prism Prize Awards Presentation at TIFF Bell Lightbox.

The Prism Prize is now currently the largest cash prize in the whole entire world for music videos. The award recognizes artists and innovation within Canadian music videos. The award is produced by the not-for-profit Association for Music and Innovative Arts, and has become one of the most important prizes for increasing CanCon’s footprint on an international level.

Previous winners have included Philip Sportel for Kalle Mattson’s Avalanche (2016), Chad VanGaalen for Timber Timbre’s Beat The Drum Slowly (2015), Emily Kai Bock for Arcade Fire’s Afterlife (2014), and Noah Pink for Rich Aucoin’s Brian Wilson is A.L.i.V.E (2013).

Martin C. Pariseau wins the 2017 Prism Prize for Kaytranada's

The Sunday evening Prism Prize Awards Presentation also included several other award winners. The Prism Prize Audience Award was presented to director Winston Hacking for Andy Shauf’s video for “The Magician”. Don Allan (of Revolver Films) also accepted the previously announced Prism Prize Special Achievement Award (presented by Slaight Music).

Kid. Studio received the Lipsett Award (presented by MuchFACT) in recognition of innovation and a unique approach. Lastly, Toronto alt-rockers July Talk took home the Hi-Fidelity Award (presented by FACTOR) for their strong visual identity through their music videos.

All Prism Prize Award recipients, including the Grand Prize, Audience Award, Special Achievement Award, Hi-Fidelity Award and the Lipsett Award, received $2500 grants from William F. White for production equipment rentals. Plans for the sixth annual Prism Prize will be announced later this year. In the meanwhile, stay up-to-date on all things Canadian music video-related on the Prism Prize website.

If you haven’t done so yet, you really need to watch the masterpiece that is Martin C. Pariseau’s video for “Lite Spots” (full disclosure: I was on the Prism Prize jury and this video was my top pick, so I am extremely excited it won).

Twitter: @PrismPrize

Sarah Jay

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Sarah Jay is HipHopCanada's Associate Editor in Chief. Sarah is based in Calgary and works as a freelance journalist and photographer. Sarah is also a former A&R talent scout for the Universal Music Scouting Program, and runs a vintage store during the day. Sarah has juried the JUNO Awards, The Polaris Music Prize, and The Prism Prize. She has been fortunate enough to interview and photograph some of hip-hop's greatest influencers including Future, ScHoolboy Q, Ghostface Killah, Moka Only, Maestro Fresh Wes, Shad, Joey Bada$$, Mac Miller, and more. Follow Sarah on Twitter: @ThisIsSarahJay

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