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2017 Music Nova Scotia Awards: Quake wins SOCAN Songwriter of the Year Award

2017 Music Nova Scotia Awards: Quake wins SOCAN Songwriter of the Year Award

You are here: Home // Video, Video Feature, West Coast Canada // I M U R’s video for “Swirl” is a beautiful exploration of love, fluidity, and movement

I M U R’s video for “Swirl” is a beautiful exploration of love, fluidity, and movement

Vancouver, BC – This week Vancouver trio I M U R (Mikey J, Jenny Lea, and Amine Bouzaher) released a new Nancy Lee directed video for the track “Swirl,” which was released earlier this year.

The video presents a crucial commentary on love, and is backed by the soft, sensual sonic vibes of “Swirl.” The story line follows a young black dancer named Kevin as he comes to terms with and explores his bisexuality. Kevin has a girlfriend, but he starts to develop feelings towards his fellow dancer Jason as the two of them dance together.

The dance becomes a physical manifestation of the raw feelings. There’s a beautiful fluidity to the motions and movements, and the underlying sexual and emotional tension. The choreography of this video is such a fitting representation of love. It’s unpredictable. It’s fluid and ever-changing. And it’s not confined to any one narrative.

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Director Nancy Lee wanted to use the video to defy the stereotypical narratives of “mostly white bodies on-screen, or intimacy portrayed through hetero relationships.” She wanted to show a more accurate storyline focusing on the male tenderness, as opposed to the desexualization or hyper-sexualization of black males that she’s observed in mainstream media.

Here’s what I M U R’s Jenny Lea had to say about this video: “‘Swirl’ is about love in its fluid and infinite nature. The video challenges the binary of male sexuality, and artfully contrasts the everyday expression of our internal and external worlds and how cultural norms cause them to fracture and diverge.”

And on that note, if you’re going to be in Calgary next weekend, catch I M U R performing live at Sled Island on Jun. 24. They hit the stage at 4:45 p.m. to perform at the Block Party, and again at 11 p.m. for a set at Hifi Club.


Twitter: @weareIMUR


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Sarah Jay

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Sarah Jay is based in Calgary and works as a freelance journalist and photographer. Sarah is also a former A&R talent scout for the Universal Music Scouting Program, and runs a vintage store during the day. Sarah has juried the JUNO Awards, The Polaris Music Prize, and The Prism Prize. She has been fortunate enough to interview and photograph some of hip-hop's greatest influencers including Future, ScHoolboy Q, Ghostface Killah, Moka Only, Maestro Fresh Wes, Shad, Joey Bada$$, Mac Miller, and more. Follow Sarah on Twitter: @ThisIsSarahJay

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