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Kingston rapper B. Rich accuses Coca-Cola of ripping off trademark

Kingston, ON – A Kingston rapper is going after to Coca-Cola for using the catchphrase “Out for a Rip” on recent promotions. As CBC reported today, rapper Brendan Richmond aka B. Rich had a trademark filled for the phrase back in 2014 and it was officially registered in April 2016. It applies to musical work and performances, as well as merch.

Now the Kingston artist has released a demand letter in the form of a YouTube video called “Out for the Sip” to tell one of the world’s most powerful brands to stop using the catchphrase.

Kingston rapper B. Rich accuses Coca-Cola of ripping off trademark - HipHopCanada.com

“We’re going to follow up with Coke just to draw their attention to it, but I suspect their attention is already drawn to it,” Toronto-based intellectual property lawyer Rob Kittredge told CBC. “Demand letters are typically private letters between lawyers for companies. This is more vague than a demand letter would typically be just because it’s public. Otherwise, it’s essentially the same.”

B. Rich isn’t claiming to own the phrase overall, but Kittredge claims his Coca-Cola is benefiting off the work his client put in to expose it in the music scene. Therein lies the problem, since Coke’s promotion relates to music.

“He’s not asserting ownership of the phrase overall, but he’s the reason there’s a connection in people’s heads between the phrase ‘out for a rip’ and music. Coke is doing a promotion right now that relates directly to online music,” Kittredge said.

A spokesperson for Coca-Cola told CBC News the company is aware of the video and is reviewing it. Check out the video below.


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