Premiere: Canada’s newest import Kaija sets the record straight with “Pretty Girls”
Today, we’re thrilled to premiere the video debut from up-and-comer Kaija with the Devante Thomas-directed “Pretty Girls.” Check out the video and accompanying press release below.
Toronto, ON – Premiering today on HipHopCanada comes the solo video debut from Canadian-based Kiwi singer-songwriter Kaija (pronounced ka-ya). After gaining experience in her hometown of Auckland, New Zealand – as a member of the duo Unwonted, and songwriting for other artists – the 20-year-old talent made the decision to relocate to Canada to pursue her dreams.
Kaija didn’t wait long to make her presence felt, drawing inspiration from another artist’s song to pen her new buzz record “Pretty Girls.”
It was the insinuation that someone’s intelligence or life experiences were dictated by their beauty – or lack thereof – which pushed a button in Kaija that would be the creative spark behind the record. And it wasn’t the first time she had been confronted with this view, which gave her even more aspirations to counter the message with the truth. It was Kaija’s way of saying, “while it may be the expectation, life isn’t easy for pretty girls.”
The new video takes an irreverent approach to relaying her distaste for this stereotype, teaming up with director Devonte Thomas to capture the tone. Kaija simmers with emotion and lashes out just enough for a song brimming with themes of disproval and getting past obstacles.
Getting to know her way around Toronto – shooting part of the video on the edge of Bloordale Village and the Junction Triangle – “Pretty Girls” perfectly presents Kaija’s free-spirited nature and unique style. It’s the first of many visual releases to come for the multi-talented singer who recently stepped onto Canada’s festival circuit for a gig in Toronto.
Tdot Festival hosted Kaija on September 3, and on September 13 she’ll be featured in Ottawa’s annual Folk Festival.
The video is available for streaming below.