Toronto, ON - Toronto's Juice Free is building towards holding free reign over the juicy GTA scene. And it's about time heads turned his way. Born in 1976, JF has been making moves in the city's underground hip-hop scene for over a decade and has insofar performed at major landmark venues in the city including The Air Canada Center, Guvernment, Better Living Center, Industry, and The Docks. Now, after recently returning to the city from Cleveland to get his life and business straight, Juice has some moves up his sleeves and his hands still dipped deep in the game.

JF: "I been in this since I was 7; my step-pops was a DJ, my mama used to disco dance. I started deejaying at 9 years old. I loved it, still do. I'm known around my way for that mostly, rhyming is still kind of fresh to me."

You wouldn't know; Juice and his "fresh" rhyming career have already created more noise than plenty of his longer running competitors. There is no plan for an album on the way at this point ("I don't feel it's time") but Juice Free is instead concentrating his energies on making himself more well known and creating a buzz about him. As he's been dropping a bunch of singles for a moment, like "G.P.S.," "Gutterman," and "Come On Y'all," he does plan to drop a mix CD of some of his finished tracks and "a lot of originals in the mix, just to introduce myself to those who don't know me. Keep your ears to the street. Vinyl is in the works right now; we are just deciding which songs to put up."

Juice Free recently ripped it on the track "G.P.S. (Gun Point Stance)" with Imperial Thug from Point Blank and JF's boy Scoop Don; he's also just finished recording a currently unnamed track with May 1-9 from Brassmunk and a kid named Strikes from Free's area. Another project recently wrapped up is his collabo with Chrome from the Shockin' Vibes Crew. He has also guest spotted on tracks with artists like Melky Sedeck (Wyclef's sister), JB, Point Blank and DJ Rad (producer on 50's Get Rich or Die Trying.) Juice Free's collab with Hustlemann's Mayhem Morearty, "Smoke Wit Her," was also featured HHC's Canadian Choice cuts.

Currently on the air across North America (college and university stations only, for now) are "Come on Y'all" and his freestyle on the Young Bloods beat. He just passed off some newer songs like "Gutterman" and "GPS" to a few stations as well. Juice has recently made appearances on campus stations like U of T's Project Bounce, York U's 105.5, Kitchener's 88.3 Flavaz Radio Network, and 88.1 Droppin Dymez. He's currently got tunes on all these stations, and Windsor U's CJAM 91.5.

JF: "I love the way they're responding to my music. Mainstream will catch on soon."

Performance-wise, JF most recently graced the stage at Flow 93.5 and Adidas' 3Man Hoops Tournament on August 24, and took part in Toronto's Progressive Arts Schmooze Pt. 1 last month on November 5th, as well as Chase Johnson Entertainment's Unique Flavas Showcase just a little while ago on the 16th of November. Upcoming, he is scheduled for Caribbean Flavas on December 6 and is headlining and judging a showcase on December 12. He's also to be part of the Come Alive live band showcase, scheduled for February of 2004. Juice has worked diligently throughout his years in the game on the promotion and organization of many contests and events in conjunction with industry headliners like Mary J. Blige, Palm Pictures and R. Kelly.

JF: "I think it's important to be involved in my community because that's where I rest my head! If I don't know what's going on around me, then how can I speak about it? Or even do anything to change it? I love doing things for the kids more than I like doing things for the community! At least the kids try, the community just wants vote!"

JF: "You can find me in the east side of whatever city I'm in! I'm playing. I got a website that's doing real good for me right now. http://www.juicefree.net -- there's more to come though; I just wanted to put somethin' up so the world knew how to get at me."

"Shout out to everyone trying to be somebody! To God and my Mama, my sisters and my family first."

"Big up to everyone that stood by me and still stands for me!"

Check the man out at the BlackBerry Sound Crew showcase, an event coming up in Scarborough. (Check out http://www.blackberrysoundcrew.com for more details) And peep the exclusive he did for them up on http://www.juicefree.net!

Click here to listen to Juice Free - Gutterman

Check out some video footage of Juice Free by clicking the links below:
Video Footage 1 - 3MAN Hoops Tournament Pt. 1
Video Footage 2 - 3MAN Hoops Tournament Pt. 2