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Two
years ago, Sol Guy and Joshua Sage (known collectively
as Direct Current Media) set of on a multi-continent
journey in search of truth, beauty, strength,
hope, and hip-hop: 4REAL. Their journeys have
taken them from North America to South America,
Africa, and Europe, and the remarkable people
and stories they were fortunate to encounter along
the way has come together in the form of a series
of 30 minute documentary films. Currently in the
midst of production, these films bring internationally
renowned hip-hop artists in touch with ; simultaneously
forging a oneness with the communities portrayed,
and putting our own taken-for-granted Western
privileges in check. The first of the series,
"4REAL: Kenya", featuring Somali-born
emcee K'naan, is being screened this weekend as
part of The Harbourfront Center's Kuumba celebrations.
All proceeds from the screening and live performance
will go towards supporting Carolina for Kibera,
a non-profit organization based in Kenya. HHC
recently caught up with Sol to discuss his travels
and his experiences with the 4REAL project.
HHC:
So how did this project first come together?
It's a two-part thing, because I have a
partner in this project named Joshua Sage. Without
him, this wouldn't be manifesting. For me, it
really started with my first trip to Africa, to
Sierra Leone. That was at the end of 2001 with
Rascalz and MuchMusic and War Child. We went out
there and were looking at the war that had been
going on for ten, fifteen years over diamonds
and so forth. Child soldiers and amputees and
all these things that I was struck with on my
first trip to Africa, alongside the beauty and
the unbelievable, overall character of people
and the integrity
it was more than I had
ever seen in my life. When I got back from that,
I was living in New York at the time, and I was
working with Bad Boy. Bling was the thing, and
diamonds, and it didn't work with me. That kind
of kick-started a process for me of trying to
find a new way to do my work and to balance it
out.
Fast forward, Josh and I grew up together, and
as much as I had been in the music industry, Josh
had found himself as a documentary filmmaker,
working on media, working with young people on
how to organize and how to raise awareness for
issues. He traveled the world, was known in those
circles, and was very successful. Long story short,
we thought: what can we do, how can we build a
bridge between our worlds that can create something
that raises awareness and challenges people and
reflects amazing people around the world doing
inspiring work? We thought it would be really
cool to make it accessible, and usually when those
two things try to meet it's pretty corny. The
best bet is a 'We Are The World' or something
like that-a hit that people feel maybe for a moment,
but it seems to be kind of fleeting, and kind
of formulaic. So we said, 'How can we create something
that touches on the things that matter to us,
but at the same time is so cool and so entertaining?'
So, that's what sparked us off
We had the concept: bridging entertainment, celebrities
and artists check in with young leaders around
the world who under extreme circumstances are
doing the most important, revolutionary change
on the planet, but their stories are, outside
of their immediate surroundings, untold, yet they're
tangibly making a difference every day for hundreds
to hundreds of thousands of people, depending
on the people we focused on and we've met.
HHC: When did you first
set off?
February 2003, two years ago. And it was
of our own volition. Josh sold his van, and I
took some money I had made working down in Miami
working on this Lauren Hill project, and we just
kept finding different projects that would allow
us to be on the road and tour and be in all these
places, but at the same time allowing us to develop
our concept.
HHC: What are some of the
things that happened when you first started traveling?
Well, our first stop was Brazil. First
we went to Brazil, to Rio, and just connected.
We went down to Salvador de Bahia, Carnival, we
did all that stuff, and then we came back. That
was really just a reflective mission, and Josh
and I were just getting a feel for the place.
Later on that year, in June, Josh was going back
to finish up work on a documentary he was working
on, on the rainforest, called "Yawa."
It's about the Yawanawa people who live in the
North-West corner of the Amazon rainforest, and
that was one of our first trips. And then we just
kept going
We went to Peru. We spent time with a young medicine
man, a healer, by the name of Puma Singona, a
Quechua native of Peru. He's a medicine man and
a guide on the Inca trail, and he took us on two
journeys. One, to 15,000 feet above sea level,
to the Andes mountains, for a festival where 80,000
Peruvians climb a glacier for four days of traditional
ceremony and dance and prayer. We went on this
crazy mission and just shot all that. Then he
took us to Machu Picchu, and because he is so
tuned into what's going on there, I mean this
kid was struck by lightening when he was five
years old and the elders were like, "yeah
we know who you are" and they trained him
in the ancient traditions. He's just a beautiful,
beautiful man that gave us so much. He's another
one of those young leaders we'll focus on in the
show.
We split from there, came back for a bit, and
went to Kenya with K'naan, and along the way shot
the video [for 'Soobax'] and shot his first return
to East Africa. He couldn't go back to Somalia
because it was too dangerous. It was his first
return in 13 years, and that's the piece we're
going to show on Saturday. Along the way we met
another young hero, Salim Mohammed, who's just
awesome and doing this unbelievable work in this
area called Kibera. There are a million people
in the slum, there are a lot of slums in East
Africa, and he runs a sports programme and a medical
center. The sports programme has over 5000 kids
in it. He's the shining light in a place that
most people reserve for pity and feel bad, and
he's not feeling bad. He's just moving along.
After that we went to India, to the World Youth
Leadership Jam, and Joshua was one of the original
founders of this thing. 30 young people all under
30 years old, there were people from 25 different
countries there. There was a ten day jam with
all of these young leaders, who are some of the
most dynamic people on the planet, and every story
is phenomenal. A lot of these people are really
alone in their work, and being there, they find
a lot of peers. So, we checked that out, then
we came back, and we went out to Barcelona.
This guy had done this research, and tried to
find out the number one thing young people were
using to motivate and affect social change in
their communities around the world, and what he
found was hip-hop culture-no surprise to us. And
so they brought hip-hop artists-slash-activists
from all over the world to Barcelona to their
annual UN summit, and to try to raise awareness
internally to fund a lot of these people's projects.
You had my man MV Bill, who's from Brazil, the
City of God, who is just this ridiculous cat doing
amazing work in his community center, in the favelas,
with childcare and you can make beats there and
stuff. He's a huge artist in Brazil, and he sells
half a million records every time he comes out,
but he puts all his money back into the hood.
Women like Godessa from South Africa, whose hit
songs have been credited with lowering the AIDS
rate in Cape Town. Just, on and on. So, that was
a research process, and along the way we got involved
with the NFB, who is helping us produce the first
three segments of 4Real.
The whole thing is to take the artists to these
places and have the show focused on them in these
places. So, we're going back. That was all research.
The only piece we really produced, within this
concept of 4Real, is what we're going to show
on Saturday. We got all this amazing footage and
we just wanted to start sharing some of it, because
we promised Salim, when we took our cameras into
his world, that we would create something that
would help raise some funds. All the money that
is generated at the door on Saturday night is
going directly to Salim's organization, Carolina
for Kibera.
HHC: What was the focus
of your experience in Kenya?
We had a couple things that we were really
going for. One, to reflect the beauty of Africa,
the beauty of Kenya, the beauty of Nairobi, and
the beauty of the people. The poverty is always
what you see. When you think Africa, you think
dying kids with flies in their eyes. Of course,
there's hardcore situations there, but the beauty
of the people is rarely reflected. Through Salim,
we were able to get really on-the-ground access
to some of the roughest, toughest neighbourhoods.
Through K'naan's music-Soobax, which is a protest
song to the Somali warlords and gunmen-when the
Somali refugees who were in Kenya heard the music,
they couldn't help but connect to it. We had the
warmest most beautiful reception from people,
and we captured people laughing and dancing and
loving and enjoying life, as you do, even though
you're poor. So, that was one of our main goals,
was to show that beauty, and I'm really proud
that we captured that. The other goal was to connect
to the hip-hop community, and to show people that
there's a THRIVING hip-hop scene in Nairobi. I
mean, huge. Three, four radio stations, video
stations, tonnes of artists, huge concerts, hip-hop
booming out of every little dollar cabs with paintings
of Pac and Busta Rhymes. It's just ridiculous
how they love hip-hop. It is THE shit over there.
They love classic, North American hip-hop, but
they love Kenyan hip-hop more.
HHC: Among the many lessons
you've learned on your travels, which would you
say was the most surprising?
I think the most surprising thing would
be the level of love and light that exists, no
matter what your circumstance is. People live
proudly and with dignity, whether you're poor
doesn't matter. You have relationships, people
are born, people are buried, you sing, dance;
just because you're poor doesn't mean you're waiting
to die.

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