|
|
|
|
|
 |
 |
Interview
with A-Alikes |
|
By:
Safra
Ducreay [contact]
|
| Date:
May
31st 2006 |
| |
|
http://www.aalikes.net
http://www.myspace.com/aalikes

Brooklyn,
NY - Brooklyn-based rap group A-Alikes,
are ready to create a revolution for the people
of our generation. Originally from Tallahassee,
Florida, the duo knew that in order to become
successful, they would have to leave the slow
moving life of the south behind and broaden
their horizons. So, they took initiative of
their destiny and moved to shark state New York.
In New York, they saw the street hustle in its
purest form. But the game of life was nothing
but a cold hustle. Ultimately, the group had
to come to the realization that the objective
of everyone around them, was not necessarily
about unity, but about trying to make a dollar.
In order to win this hustle, the duo had to
think outside the box. With their newfound knowledge
and a strategic game plan, they teamed up with
Baby J, a producer from the UK, and made
their first single "Walk
With a Bop". That track was released
in the UK, and received critical acclaim. Soon
after, the A-Alikes received a placement in
The Source's Unsigned Hype section, and
mass recognition in the US. With Dead Prez there
to show support, the group was able to put out
two albums titled Live Or Die, and Guerilla
Nation Vol. 1, under their record label-
Guerilla Nation.
A-Alikes was signed to Nervous Records
in '05. Their keen business sense meant negotiating
a contract that gave them more than their fair
share of the profits from their record sales.
A-Alikes is a group that is aware of the marketing
music machine. It's not new that the rap game
is saturated. It's also not new that Hip-Hop
culture, and many rap artists,' are now floating
in a bursting bubble respectively called Pop
culture. The imagery and content of rap music
is administered by the gangsters that run major
record labels It takes a strong will, a vast
amount of knowledge, and an ability to manipulate
the system to be successful in rap music in
this given day and time.
HHC: Your album just dropped
on May 23rd, and I believe you also had a release
party. How was the party? Who came to show support?
K: It was great. It was a family affair.
Dead Prez came by, Lord Jamal from Brand Nubians,
Dana Dane, the whole RBG family. Earlier we
went to a viewing of Dead Prez's new movie premiering
on BlackStars called Dead Prez: Bigger than
Hip-Hop.
HHC:
For your album, I Eat, You Eat, what
is the number of units that you would like to
sell, verses numbers that you feel are realistic
that you would be comfortable hitting?
K: First and foremost, we got a record deal
with Nervous Records. We have a label called
Guerilla Nation and put out two albums overseas
called Live Or Die and Guerilla Nation
Vol. 1. We don't really have to go platinum
or gold. We will still get enough money and
freedom to continue doing what we're doing.
We still have to sell a decent amount and we
still need everyone's support to keep things
going.
Ness: I don't want to put a number on it, because
if we go gold I don't want to be like 'I thought
we were going to do 100,000.' What K said is
very relevant; we don't have a huge budget compared
to artists under major labels. Therefore for
us to be financially successful we don't have
to sell 50,000 or 100,000. The music we do and
the people that are on the album make it gold
and platinum. If we go gold, then we push for
the platinum, if we go platinum then after then
we push for two times platinum. To put a number
on it, that wouldn't be fair.
HHC:
Many artists created a revolution for something
when they first came out. Like Mobb Deep coming
out with the hardcore street sound and Public
Enemy with their political message. So here
you guys come right now, when these revolutions
have already been done. Do you feel this pressure
to be original and create a whole new revolution
as A-Alikes?
Ness: That is not really the question. The question
is being the bridge between the 'Street hip-hop'
and 'Conscious hip-hop.' That would be the pressure;
trying to balance everything because there aren't
a lot of artists that can communicate to everyone.
You're either conscious or street. People find
it easy to box you as an artist, but I can tell
you that we aren't thinking about Mobb Deep
when we write [our lyrics].
K: I don't think the artists before us were
trying to do that. This is a trophy that has
been rewarded to them coming out as themselves.
They just put their music out and it was revolutionary.
Revolution is to change something with a more
efficient approach and keep it moving. You can
change something but if it ain't efficient,
then you fuck the whole game. [The artists'
before us] were talking about representing your
projects, everybody mob together and stick together.
Hopefully people will see us as that and give
us that trophy, but it's no pressure at all.
But as Ness was saying, our number one goal
is to bridge cats from the clubs with the backpackers.
We're trying to sharpen our intelligence with
political education when talking amongst each
other [with the revolutionaries], so we can
satisfy that part. We have been through the
whole street thing, and had our heads in every
form of dirt out there. That's who we are, and
hopefully people will accept it same way as
they accepted the dudes before us.
HHC:
So guys, what's your politic?
Ness:
Our politic is people over the dollar. Everyone
is supposed to be something their living up
to. Me and K, we're two humans, we came together,
and we're working together. We've known each
other for a while, and being a duo, there are
a lot of things that come into it. For us to
work together all these years and to trust each
other; there's a lot of politic in that. When
we ask 'What is your politic,' we mean, 'What
is your policy in life.' Our policy is 'I got
my nigga back, he got my back.' If we don't
do that, then we're going against our policy.
HHC: You said you moved up living in BK (Brooklyn)
from how things were in Tallahassee. But do
you think if you had stayed in Tallahassee,
you would have been able to accomplish what
you have right now? Especially considering that
everything from the south right now is blowing
up?
Ness: Good questions man
Me and K talk
about that, not everyday but sometimes it comes
up. It is not just us though; Dead Prez, A-Alikes,
Hedrush, we all moved up from Tallahassee. Just
imagine if Dead Prez and A-Alikes was in Tallahassee
[right now]. Would this thing have popped and
how would it pop? It's up there, but I couldn't
really give an answer.
K: We are not psychic. They couldn't really
accept what we were doing so we came to New
York and we learned a lot. We had a chance to
really branch off in our mentalities, and really
put it to the people. They call the black people
from down south the Sleeping Giants. They say
when the black man from the south raises up,
it's going to be the end of the system. If you're
telling me it's possible to do some revolutionary
shit from down south, not any Crunk or club
shit, then it's about to be the end of the devils
reign.
Ness: New York has just about 20,000,000 people.
Every big corporation is up here and there are
so many different cultures as far as ethnic
groups go. This was the perfect testing ground.
What would take one week in New York to get
feedback, would probably take six months in
Tallahassee. If you say 'Fuck the Police' In
Tallahassee, people are all quiet about it,
where as in NY you can say it right to their
face.
HHC:
There will be songs from your album like "They
Wanna Murder Me," and "We Hungry"
that will get a lot of radio play. I am sure
that every song is personal to you, but out
of your 17-track album, what song(s) you want
people to really hear and understand?
Ness:
There's a song called "Protocol" that's
important to us, because we want people to know
that when the police stop you, they don't own
you. Yeah we're at war, and the enemy got the
drop on us, but just understand when they run
up on you, they've got a constitution and rules
they have to follow. The system is made for
everybody.
K: 'Every song is a kite.' When we sit there
and we write songs, we'll start with a title,
like "Protocol"; something that you
need to know when a certain situation comes
so you can survive it. Then you write a good
chorus, try to produce something catchy so cats
like hearing what you're saying, and then you
write the rap. I'm not trying to waste your
time. I'm trying to tell you something on every
song. No song is a break.
HHC:
Have you been getting more love in certain cities
in Europe and in Canada than in the US?
Ness:
For Live Or Die, we did that album with
our own money. We had a producer named Baby
J from the UK who helped us with that album.
That album was released in the UK, so it got
love out there before it did in the States.
We also had a single with Baby J a few years
before that, "Walk With a Bop", which
also distributed in the UK. We were slinging
CD's in our hood and we were getting love from
them too. Outside of the country does appreciate
artistry a little more because the machine is
not pumping propaganda out there as much they
do in US. Kids out here (U.S.) don't even acknowledge
something unless it's on MTV or BET. When we
come to Toronto, we get crazy love; in the UK
we get crazy love; in the States, we're starting
to get crazy love. Our homies and people that
know us always had love for us, but now more
and more people from the States are starting
to get hip to it.
HHC: A lot of young rappers on the come up feel
that the only way to be able to do get anywhere
with their music, is to get signed to a major
label. Do you agree with that theory? What alternatives
would you give to these young kids to open their
eyes?
Ness: If you just keep focusing on the
deal, it's not going to happen for you. You
have to focus on doing the music and improving
your craft. You have to focus on making relationships
with people and do what you have to do. When
we created Guerilla Nation, we signed ourselves.
If we were waiting for Nervous Records, we wouldn't
be prepared for this situation. Put your music
out there, but make sure you have support from
the people around you. You have to hear people
that can communicate with you and give you feedback.
HHC: Will RBG be touring
anytime soon?
Ness: Yeah, we will be touring. We're
working on something right now. We were on the
road for the Ghostface Killah tour with M-1.
Ghostface did a 42-city tour, and we caught
him when he was on the east coast. When we were
touring, we said we had to take RBG on the road.
We want to connect with people that are ready
to organize. We're going to rock a show and
head over to the radio stations, hang out in
the hoods, and really see what's up. When we
were in Toronto we were looking for Jane and
Finch. [Laughs]
Editor's
note:
For more information on A-Alikes you can visit
their official website: http://www.aalikes.net
or their myspace page: http://www.myspace.com/aalikes.
|
|
|