From the very beginning, HipHopCanada has been focused on promoting Canadian hip-hop and providing dedicated avenues of support for the thousands of members of the continuously growing hip-hop community. This support and promotion has always been intended for Canada’s international growth and the international consumption of our products but the first challenge was showing Canadians that our hip-hop scene was talented and deserved support from Canadian hip-hop fans.
In 2010, names like Drake, K’naan, Justin Bieber and Kardinal Offishall are well known and Canada is considered by many to be a melting pot of untapped talent waiting to make its mark on music. This is a far cry from when HipHopCanada was originally created but it confirms the growing success of our business model and the growing success and respect for Canada in the music industry.
HipHopCanada.com, a key division of HipHopCanada Inc. has been in operation since January 1st 2000 and the first office opened in Canada’s capital city, Ottawa, Ontario. The company was founded by then 16-year old Jesse Plunkett and is co-owned by Plunkett and business partner Mo Laurin.
The diversity of the hip-hop culture and Canada is reflected by the members of the HipHopCanada team. As both new-comers and old-schoolers, we can provide responsible representation and coherent product promotion to a niche audience. We understand the promotional needs to members of the hip-hop community and strive to provide a service that maintains a professional reputation across the country.
Since its creation, HipHopCanada.com has acted as a portal and communications hub for the music scene for mainstream and independent/underground acts alike. News, entertainment, multimedia and various other elements have been provided to a wide variety of clients.
Since 2000, HipHopcanada has won several awards and had various notable achievements. In the new millennium, Gigathon Inc. named HipHopCanada as one of Top 5 Websites in their eFair category. During the era of the Canadian Urban Music Awards, the Urban Music Association of Canada (UMAC) nominated HipHopCanada.com a total of 6 times and bestowed the honour of “Best Online Publication” a total of 4 times, including the last year the awards were held.
In 2007, HipHopCanada teamed up with Canadian Blood Services’ OneMatch division to be the official National Partner of OneMatch’s National Awareness Week. After a highly successful campaign to bring in new stem cell donors, Canadian Blood Services named HipHopCanada the National Partner of the Year and honoured Jesse Plunkett with a separate award for personal commitment to the cause. This successful partnership has inspired the launch of HipHopCanada’s non-profit wing, the HipHopCanada Foundation.
In 2008, HipHopCanada announced the launch of its record label, HipHopCanada Digital, distributed by one of North America’s largest independent firm, E1 Entertainment (formerly KOCH Entertainment Canada).
HipHopCanada offers a wide variety of promotional opportunities and services to clientele from around the world.