London, UK – In the early 2000′s, when the relationship between hip-hop and the internet really began to flourish, many aspiring MCs would visit sites like SoundClick.com or (a much different looking) mp3.com to find beats and promote their records. The “Instrumentals” categories were broken down by countless sub-genres for different production styles, equipped with thousands of beats by producers from around the world. One name in particular constantly charting well on these sites was Munich, Germany born UK-based producer, Adrian Boeckeler aka Anno Domini (AD).
I first discovered Anno Domini’s work online in 2000 and since then he’s built a production empire that not only boasts an impressive client list (over 100 million recorded online song plays since 2006), but also supports the careers of countless other aspiring producers.
AnnoDominiNation.com, part of the Anno Domini Beats Music Group, offers a similar feel to the sites that first introduced me to AD back in the day: Showcased beats which can be streamed, downloaded, rated, shared and, most importantly, licensed in just a few clicks. AD is part of the first wave of producers who pushed the production-leasing concept on social music sites and was quite successful in the process. The growth of the Anno Domini name online led to more established artists reaching out, and corporations in need of music to license, pulling out their cheque books.
Production credits include names like Rick Ross, Kool G Rap, Wu-Tang Clan, D-12, Three 6 Mafia, Styles P and the list goes on… and on. The corporate clients are just as impressive. The Anno Domini brand has excelled online and continues to build in pretty much all avenues of music entertainment: TV, film, video games etc. You might hear him on the soundtrack of your favourite video game or an MC spitting over one of his beats during Freestyle Friday sessions on BET’s 106 & Park. Even a particularly well known intergovernmental militarily alliance reached out to the young producer for his work (find out who in the Q&A below).
With the a recently added Canadian business partner, and tons of new opportunities on the horizon, AD graciously took some time out of his busy schedule for a quick Q&A. Aspiring producers take note – a ton of free great advice is put forward by a man who’s made a living off music for almost 10 years.
Without further ado, I present my interview with Anno Domini.
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