Every NXNE Festival is always an exciting time for the City of Toronto, artists, music lovers, film makers and the like, but this year something very special took place; the launch of Toronto’s music campaign entitled 4479 – where music meets the world. Check out the official press release below.
Toronto, ON – On June 13, artists and musicians joined leaders from music, tourism and City Hall at the
2013 NXNE Festival to launch
4479 – a campaign to position Toronto as one of the greatest music cities in the world.
“In my travels I have visited and played in many cities,” says Jim Cuddy. “Many of these cities claim to be recognized by the world as music capitals. My experience tells me that Toronto is second to none as a music city. We have diversity, we have originality and we have a plethora of clubs, concert venues and festivals. Toronto has always fired my imagination and it was only upon returning to Toronto from New York City that Greg and I found the true impetus for Blue Rodeo. Toronto however, suffers from a lack of recognition and something needs to be done to change that. We should be known around the world for the music capital that we are.”
4479 is designed to promote Toronto as a world leader in live and recorded music and also to build a community that engages artists, industry supporters and fans who share the vision of Toronto as a vibrant and diverse music city. Modeled after similar successful efforts in Austin, Texas, the 4479 campaign aims to develop greater opportunities for live music events and better industry-city relations.
“Toronto, with its broad range of music and venues, is unrivaled as a music city,” says Graham Henderson, President of Music Canada. “Currently Toronto is both an amazing incubator of talent and a stop on every world tour while historically we are blessed with a rich musical legacy – we could blue plaque this entire city if we wanted to!”
Continue reading the rest after the jump.

Panel Speakers: Jesse Kumagi, Andrew Weir, Mike Tanner & Josh Colle
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