Twitter is currently buzzing with talk of the wild new visual release from California-based rap collective, Brockhampton. In fact, #BROCKHAMPTON is currently one of the top trends in both the United States and Canada.
Brockhampton, who were created in San Marcos, Texas and partially formed though the popular online forum KanyeToThe, released their debut All-American Trash in 2016, and released their fifth studio album, Ginger, this past August.
Scene from the “Sugar” video
“For their fifth album, Brockhampton let things flow organically and allowed their hearts to speak. Soothing vocal melodies, guitar, and piano figure prominently on ‘NO HALO,’ ‘SUGAR,’ and ‘VICTOR ROBERTS.’” – Apple Music
The new video for “Sugar,” which comes in support of Ginger, has already been viewed more than 120K times since it’s release earlier today. Brockhampton frontman Kevin Abstract, who also directed the video, tweeted this out a few moments ago in an effort to draw attention to the new drop:
Scene from the “Sugar” video
“tryna make this the most viewed brockhampton video of all time watch it a ton and send it to someone who has never heard of us or hates our music thanks so much”
You can find “Sugar” and the rest of the Ginger album on Apple Music, Spotify, and various other digital streaming services.
Peep the video below.
You can follow @Brckhmptn on Instagram.
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