Coalition Music & X10 Entertainment align as indie company eyes future growth
Late yesterday, we received word of a new alliance between music companies Coalition Music and X10 Entertainment. HipHopCanada viewers will be familiar with the X10 brand from our coverage of Toronto-based artist Patrik, who made his debut in 2018 with Spadina EP.
You can check out the official press release below.
Coalition Music are excited to announce their relationship with Canadian independent record label X10 Entertainment. This week, X10 was officially welcomed into the Coalition Music facility.
X10 remains 100% wholly owned by the original partners; with the Coalition team offering X10 their own internal office/recording space, access to boardrooms, common areas, content creations spaces as well as career building, mentorship and strategic business planning for their label and their clients.
“Partnering with Coalition Music is exciting. We’ve worked towards building our company from the ground up and this next step for us at X10 which is to continue our growth,” said Patrick Kabongo of X10 Entertainment.
“The Coalition team has over 30 years experience and we look forward to working closely with them in order to build our business… their building is filled with trusting individuals and they’ve established themselves by helping artists build sustainable careers. I am proud to be able to offer this level of experience and support to our artists,” said Sean Thomas of X10 Entertainment.
“We have admired X10 from afar for the last year and a half and we are beyond proud to have them under our roof to begin this relationship,” says Coalition co-founder Eric Lawrence.
“These guys have great ears and instincts and we look forward to supporting Patrik and his future releases, as well as assisting in the development of UZA a new addition to the X10 roster.” says Coalition co-founder Rob Lanni. UZA is an emerging and versatile artist from Toronto, who is gaining recognition for her unique style that evokes 90s nostalgia and artistry.
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