Dave Mac previews Better Again with True Aspect Media-directed “Robots”
Canadian rapper and songwriter Dave Mac recently dropped off fresh visuals in support of a new project he’s expected to release later this year.
The new “Robots” video was shot and directed by HipHopCanada’s own Kyle McNeil of True Aspect Media, who also worked with Mac on the title video for his 2019 album, Problems.
The Insaine Beatz-produced “Robots” comes just a few months after Mac’s latest project, Bad Boy which dropped back in April. The video for the lead song off the EP, “Myself,” has racked up an impressive 32K+ views on YouTube since its release back in June.
The “Robots” music video features Mac’s friend and neighbour Kirk Farthing, who offered to drive the pickup truck around the country fields which surround the area out on Scugog Island (Durham Region in Ontario). The vibrant scenery works well with the aggressive, upbeat nature of the record, while some clever and strategically placed skits bring a dose of comic relief.
“I’ve known the old man in the video my whole life,” Mac explained via text message.
“At the time of the video, he had 6-9 months left to live. I wanted to have him in it to have something to always remember my drinking buddy ‘Captain Kirk.'”
More recently, Mac is focusing on his next project, Better Again, which has yet to receive an official release date. Along with “Robots,” the project is expected to feature a self-titled lead single which will feature US recording artist Sammy Adams, and Toronto producer and artist Camm Hunter, the frontman for the band Down With Webster.
The new project is also likely to feature his new Joe Louis-assisted single, “Down,” which hit digital streaming platforms on Oct. 6. It’s expected to be the first of various new singles released to lead up to the project.
Check out “Robots” below, and stay tuned for Better Again.
You can follow @DaveTheMac on Instagram.
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