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Toosie Slide: How Drake had us fooled on April 1

In the mix of all the chaos and stress brought on by COVID-19 quarantines and isolation, we wanted to share a funny situation that transpired with the HipHopCanada team last night. And it was because of Drake.

He basically got us on April Fool’s without even trying.

Here’s what happened: On March 31, 2020, Drake (and the rest of his OVO team) posted the artwork for his new single “Toosie Slide” on Instagram. The caption read: “THURSDAY @ MIDNIGHT @toosie @ozmusiqe”

So Thursday, April 2, 2020 at midnight, which would be the end of Wednesday, and the start of Thursday. Right?

Wrong.

Drake apparently meant Midnight on Friday, April 3 which is still almost a day away at this point.

For a website like ours, traffic is gold, and Drake has been known to do well for traffic for quite some time. So we’d be remiss if we didn’t make an effort to get a post up as soon as possible when new Drake music is released. This time would be no different.

So, picture us sitting around with our ducks in a row. A post for “Toosie Slide” ready to go. Social media all lined up with various people involved to coordinate the push… and then nothing.

Nothing at all.

And after refreshing Spotify several times after midnight, and noticing literally no one else promoting the song, it became clear what happened.

I’m pretty sure we weren’t going to tell anyone, but here we are.

Anyways, “Toosie Slide” is presumably dropping tonight at midnight and we’re obviously ready to go.

The “Toosie Slide Challenge” is already taking off on social media, so you can get started on that what wait for the record to drop.

Artwork for Toosie Slide by Drake

You can follow @ChampagnePapi on Instagram.


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Jesse founded HipHopCanada.com in 1999 and is currently the organization's Co-President & Editor-in-Chief.

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