Inspired by his upcoming project The Roses, Toronto artist Gov recently released a paralleled short film and visual experience via Vevo. Through correspondence, Gov was able to elaborate on the creative sources behind the film.
Manifested after discussions with his brother Anil (and his right-hand in creative ventures) the two were driven to produce content that would help push the sound of the EP forward, inspire their city, and integrate a cinematic aspect. Choosing to instead opt out of the typical music video format, “The Roses” was manifested over 6 am talks, with the outcome being a full-length screenplay set in.
Gov explains, “The piece itself is very conceptual and symbolic, and instead of saying what it means to me, I want it to be ambiguous and received differently by everyone.”
With the EP due out next week, the film is a touching tribute and teaser for what’s to come. Catch “The Roses” after the drop below on Vevo.
You can follow Gov on Twitter @Gov669.