24-year old California-based up-and-comer JAHMED has released new visuals for “FIAT,” his second official release of 2020.
The new track, following his debut single “ARCHIVE,” was released with a dope noir-stylized video that pays homage to his hometown of Pomona, a city in Los Angeles County.
Scene from the “FIAT” video
You can find “FIAT” on various digital streaming platforms including Apple Music and Spotify.
You can check out the Polygon-directed video below along with the accompanying press release.
Rap newcomer JAHMED shifts into second gear with his latest release titled “FIAT,” an exuberant and pulsating loosie that showcases JAHMED’s expertly crafted wordplay with his signature cadence and rapid-fire delivery. Accompanying the single is a black-and-white visual directed by Polygon that pays homage to JAHMED’s hometown of Pomona, California. The visual opens and closes on a neighborhood in Pomona as it follows the 24-year-old rapper in collage-like sequences while he embarks on a joyride through the city’s streets and alleys.
Having grown up between California’s Inland Empire and Texas, JAHMED’s musical style has been described as “balancing [a] lyrically-driven intensity with more intuitive Southern flows” by Pigeons and Planes. Both he and his music draw deft influence from the West Coast’s highly-lauded and Pulitzer prize-winning artist Kendrick Lamar and the South’s iconic hip-hop group Three 6 Mafia. “FIAT” follows the release of JAHMED’s debut single “ARCHIVE” which was featured on Zane Lowe’s Beats 1 radio show, and offers a taste of what listeners can expect to hear from the newcomer.
With a unique flow and authentic approach to hip-hop, JAHMED has garnered the attention of many notable creatives and has earned his spot as an artist to watch in 2020. Stay tuned for more news to follow and watch the new video for “FIAT.”
Scene from the “FIAT” video
You can follow @Jjahmedd on Instagram.
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