Australian recording artist and social media sensation Jai Waetford has released a catchy new single featuring Brisbane, Australia rapper and singer, Carmouflage Rose.
“Honestly” is available on all digital service providers worldwide via RED MUSIC/Sony Music Australia. Co-written alongside Rose, “Honestly” is a contemporary hybrid of R&B and pop produced by James Angus who also produced Jai’s 2018 official single “Friends” which has clocked 2.5 million streams and debuted on 16 international New Music Friday playlists on Spotify.
“A major vibe… this is hip-hop/pop hybrid with shades of Drake” – Idolator
The budding star has a combined social media empire of 2.3 million, amassed 564 million worldwide streams, scored an ARIA-gold certified top 10 debut hit, toured alongside international superstars Selena Gomez and Little Mix, and headlined his own sold out tour in his home country. Jai will be returning to the U.S. in April on an extensive promotional trip while also reconnecting with his U.S. fan base.
Reflecting on his new single and collaboration with Carmouflage Rose, Jai says, “‘Honestly’ is about seeing the good in a particular relationship and wanting to spend time on getting it right instead of just bailing when things get hard. Carmouflage Rose’s mind is so creative and naturally talented, his ideas and melodies are so far from what I’m used to that it pushes me to think on the spot and I think that’s how this song came together.”
“Most impressive, the kid is on a roll” – Billboard
“Honestly” follows on from a very successful 2018 for Jai Waetford, which saw him release “Lost In You,” “Get Over,” and official single “Friends,” which has accumulated 2.5 million streams to date. The moody and melodic tracks showcase Waetford’s musical evolution with the lyrics revealing Jai’s vulnerabilities and emotional maturity.
Jai Waetford rose to fame at the age of 14 when he finished third on the fifth season of The X Factor Australia, earning recognition from stars like Justin Bieber who said, “I haven’t been impressed like this in a long time.” Jai’s appearance on the show subsequently landed him a recording contract with Sony Music Australia in 2013 and saw his debut single “Your Eyes” hit the top 10 on the ARIA’s Singles Chart and go on to become certified gold by the ARIA. His self-titled debut EP released that same year charted in 16 countries and peaked at #21 on the ARIA’s Albums Chart. EPs Get To Know You (2014), Shy (2015), and Heart Miles (2016) followed, solidifying Jai as a musical force. In between musical projects, Jai secured a recurring role on the Australian soap opera Neighbours.
“Reaching crazy heights with music” – POPSUGAR
Camouflage Rose who features on “Honestly,” is no stranger to success. His debut single “Late Nights” was certified gold in Australia in under a year and has amassed over 10 million streams. Supported by triple j and tastemakers alike, his debut EP Taste was released last October which featured tracks such as “Wildflowers” and “Let Me Down” featuring George Maple. 2018 proved to be an unstoppable year for Carmouflage Rose who sold out national headline shows, graced multiple festival line ups including Spilt Milk, and was invited by triple j to perform at LAV with fellow artist George Maple.
Next week, Jai will be featured in a worldwide brand campaign for Calvin Klein.
You can follow @JaiWaetford on Instagram.