On Tuesday, March 3, Toronto rapper and Prime Boys member Jay Whiss will officially release his album debut, Peace of Mind, via Universal Music Canada.
The highly anticipated full-length project features collaborations and production from Whiss’ close friends Murda Beatz, Jimmy Prime, Donnie, Puffy L’z, 1Mind and Pro Logic.
Newly released artwork for Peace of Mind by Jay Whiss
Donnie was just featured on the project’s latest single, “Lay Low,” which was released on Feb. 6. Produced by esteemed Atlanta producer Richie Souf (Future, Rich The Kid, ILOVEMAKONNEN), “Lay Low” is the second single Whiss has dropped since announcing his debut and follows “Valet” which features Puffy L’z.
Along with the “Lay Low” single, Whiss also teamed up with director Joe Gunner for the accompanying visual.
On creating “Lay Low,” Whiss said, “Richie flew in from Atlanta, we were locked in the studio for a few days. This was one of the many songs we did in those few days. Another one of them will also be on my album. Working with him was fun cause he’s just like us so it was super organic. Then Donnie went in and killed his verse. I’m just excited for people to hear it.”
Jay Whiss began making waves in the industry when he was featured on the 2016 debut mixtape by his long-time friend and collaborator, multi-platinum producer Murda Beatz. Their single “Brown Money” racked up over 300K streams on Soundcloud and led to Whiss being pegged by industry insiders and notable U.S. blogs like HotNewHipHop as one of a handful of “Toronto Artists To Watch.”
Last year, Whiss got nods from a wide range of noteworthy media including The FADER, VICE, Complex and Exclaim! (9/10) with the critically acclaimed release of Koba World – the 2018 album from the Prime Boys collective alongside fellow crew members Jimmy Prime and Donnie.
You can follow @JayWhiss on Instagram.
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