For Atlanta-based Justin Crowder, the goal is to make music that people will remember and relate to; invoking an unforgettable feeling. For his more popularly known moniker, JC, it’s about creating real music with a touch of swagg; charisma in the form of a sound recording.
Referring to his writing style, he states, “Everything I write is catchy with strong metaphors, fresh concepts, and captivating melodies that stick.”
JC just recently dropped a new visual for his Eric Bellinger-assisted single, “Way Too Much.” The video was directed by Stacking Memories and is available for viewing below.
“Way Too Much” is available on Apple Music, Spotify, and other digital streaming platforms.
This baby-faced, multi-platinum singer/songwriter has many colorful tales surrounding his entry into the business… common, yet, vividly unusual stories of death threats, being cheated, being broke, and politics that cut his progress short.
He has many, “And then… what happened was…” moments, things that should have made him throw in the towel but JC hung on. The Nashville, TN native and Atlanta, GA resident understands that it’s all a part of the process. He was even forced involuntarily to go under the knife for vocal surgery five times. Doctors at the Vanderbilt Voice Center told JC they’d try to recover his “speaking voice” but singing again “probably just wouldn’t happen.” There was obviously another plan in mind because JC’s been crooning just fine. When he presented a CD of recorded songs to his doctors, they were brought to tears.
What separates the singer/songwriter from the droves of R&B hopefuls is he didn’t have to choose this path. Though he has been belting gospel classics professionally since he was 9, JC graduated Magna Cum Laude from Tennessee State University with a Bachelor in Business Administration degree, followed by a Masters in Education with a highly impressive 4.0 GPA. He was teaching high school as Mr. Crowder by day and exploiting his creative talents as JC by night. JC utters, “A plan B is great but music is my heart.”
“You just don’t understand what I’ve been through,” he says tiredly. “But I’ve never possessed the energy to give up doing what I love, despite being called a fool. I’m at a place in my career where my fulfillment comes from knowing I’m doing this Independently and still being successful both musically and financially, having fun, seeing the world, and making good music.”
You can follow @ItsYaBoyJC on Instagram.
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