Montréal-native Matthew Chaim recently dropped off new visuals for his single, “Sunflowers.” The singer-songwriter has been steadily rising since the release of his debut single “Vanilla Ways,” which found a home on Spotify’s Viral Charts.
“His soulful emotional, soulful EP Homemade followed and quickly led to praise from Complex Canada & Sidewalk Hustle, among others.”
Chaim has his sophomore EP in the works for this fall and he’s ready to distinguish himself as a raw, confessional, musically innovative act to keep an eye on.
Along with the new video, Chaim is also promoting his latest song, “Reason,” which was released today.
Check out the video and accompanying press release below.
Matthew Chaim releases new visuals for “Sunflowers”
Today, Matthew Chaim is releasing the official music video for his latest single, “Sunflowers.” Directed by filmmaker Leo Zuckerman, the music video provides the perfect visual accompaniment to the deeply personal single which was released late last month.
Written as an ode to Matthew’s late father’s favorite flower, the sunflower takes on a life of it’s own in both the song and video, acting as a connection between father and son and the time that was taken from them. The video flips between scenes of Matthew now and a version of his younger self, making for a poignant and breathtaking watch.
Speaking on the creation of the music video, Matthew explains that “some songs have a way of constructing visuals in my mind as they’re being written.” He continues, “it was very early on that I could see this aerial shot of a sand-colored old bug driving through the desert. I approached my good friend and incredibly talented film director Leo Zuckerman with that mental image, and we together carved out a story that I really feel brings this song to life.”
Originally hailing from Montréal and now residing in Los Angeles, Matthew Chaim’s genre-blending music is quickly captivating audiences.
In 2016, he broke out with his debut single “Vanilla Ways,” an electronic-laced R&B track that found a home on the Spotify Viral Charts. He followed up with with an emotional, soulful EP Homemade, which saw praise from the likes of Complex, Sidewalk Hustle and Variance Magazine. As he moves into his next releases, Matthew is ready to wear his heart on his sleeve, distinguishing himself as a raw, confessional, musically innovative act to keep an eye on.
You can follow @MatthewChaim on Instagram.
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