Song of the Day: Ottawa’s own Mista Jones releases the “24/7” video
Ottawa up-and-comer Mista Jones (aka Jeff Jones) of the 730 Mafia Money Boys recently enlisted RealCity411 to direct the video for his high energy independent single, “24/7.”
The video – featuring Jones flanked by his crew – flips back and forth from a performance at a nightclub to a house party, with a random break in-between featuring him sitting on a basketball net.
We asked Jones about how the record and video came together:
“Music is my therapy, and often I write songs that reflect my mood or my current position in life. My co-producer DJ Wildkid and I were in my home studio running through beats as I freestyled to build new vocal presets, as we often do. He then put on the next beat, and as I was free-styling, Wildkid hit record not knowing that I had laid down the hook for my next single. We came upon a beat from The Beat Cartel… ‘It all starts with an idea’ and from that idea I was able to build a solid foundation to write and create my newest single ’24/7′ (that is now available on all digital platforms).
Last year on my thirtieth birthday, I left it upon someone to organize my party and nothing went to plan. So this year, I took it upon myself and I went all out! I decided to organize a hip-hop show / limo party / videoshoot for my birthday. I contacted RealCity411 from Montreal to film and direct the music video for the night. “It was an amazing experience, a night I will never forget.”
And if you’re interested in seeing Mista Jones live, he’s currently working on his next tour:
“Back in June, I setup a 21-day tour from A-Z. From booking venues, to booking artists all across Canada, starting in Winnipeg, Manitoba all the way to St.John’s, Newfoundland. Touching ground on seven of the 10 Canadian Provinces. I am presently planning part two of the Canadian tour launching April 2019 and hitting up the three remaining provinces including Saskatchewan, Alberta, and British Columbia.”
“24/7” is HipHopCanada’s Song of the Day. Check out the new video below.