Montreality features video director & Lyrical Lemonade founder Cole Bennett
Back in December, Montreality featured Lyrical Lemonade founder and critically acclaimed music director Cole Bennett to discuss an array of different topics.
Bennett, a native of Plano, Illinois, discusses his growth on YouTube, and doing $20 music videos, the power of nostalgia, Steve Jobs, Lyrical Lemonade being the new MTV, the late great Mac Miller, psychedlics, his message to the youth, and more.
Lyrical Lemonade launched on YouTube in March of 2013 and currently has more than 7.5 million subscribers. “Lucid Dreams” by Juice WRLD (directed by Bennett) is the most successful video on the channel, despite only being released eight months ago. It already has more than 292 million views, with Lil Xan’s “Betrayed” coming in second with 252 million. Other top releases includes videos he directed for Lil Skies, Lil Pump, YBN Nahmir, Ski Mask The Slum God, Lil Mosey, Wiz Khalifa, Kevin Gaes, and even more notable artists.
He was also the director behind the “123” video from Canadian producer Murda Beatz, and Miami rapper, Smokepurpp.
You can check out the interview below.
More from Montreality
- Montreality features Lil Gnar: Gnar Lif3, Tokyo culture, Mac Miller & more
- Montreality connects with Palm Beach rapper Wifisfuneral
- Montreality: Members Only discusses their founder XXXTentacion and more