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Montreality features video director and Lyrical Lemonade founder Cole Bennett
Video director & Lyrical Lemonade founder Cole Bennett

Interviews: Video

Montreality features video director & Lyrical Lemonade founder Cole Bennett

Back in December, Montreality featured Lyrical Lemonade founder and critically acclaimed music director Cole Bennett to discuss an array of different topics.

Bennett, a native of Plano, Illinois, discusses his growth on YouTube, and doing $20 music videos, the power of nostalgia, Steve Jobs, Lyrical Lemonade being the new MTV, the late great Mac Miller, psychedlics, his message to the youth, and more.

Lyrical Lemonade launched on YouTube in March of 2013 and currently has more than 7.5 million subscribers. “Lucid Dreams” by Juice WRLD (directed by Bennett) is the most successful video on the channel, despite only being released eight months ago. It already has more than 292 million views, with Lil Xan’s “Betrayed” coming in second with 252 million. Other top releases includes videos he directed for Lil Skies, Lil Pump, YBN Nahmir, Ski Mask The Slum God, Lil Mosey, Wiz Khalifa, Kevin Gaes, and even more notable artists.

He was also the director behind the “123” video from Canadian producer Murda Beatz, and Miami rapper, Smokepurpp.

You can check out the interview below.

Montreality features video director and Lyrical Lemonade founder Cole Bennett

The Montreality logo appears in a crystal ball being held by two hands.

Montreality features video director and Lyrical Lemonade founder Cole Bennett

You can follow @_ColeBennett_ and @Montreality on Instagram, and check out the official site, MTLITY.com.


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