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The Narrative Of... series explores the meaning of ride or die in hip-hop
Mark V. Campbell and Maricel Joy Dicion

Interviews: Video

The Narrative Of… series explores the meaning of ‘ride or die’ in hip-hop

The ‘ride or die’ theme is a prevalent one in hip-hop culture. This way of looking at relationships is unique to the culture – no other genre of music has it laced-in the way hip-hop does – why? We polled a selection of our readers and asked what ‘ride or die’ means to them and the resounding response was, loyalty.

The Narrative Of… Ride or Die

In episode two of The Narrative Of…, we explore the origins and story behind the ‘ride or die’ theme with Mark V. Campbell, urban culture expert, adjunct professor at the Ryerson University school of media, and curator of NSHH Archive.

Watch to hear Mark discuss (potential) origins of the theme, why and when it peaked as a prevalent narrative, why is it an important theme for the culture, and how the ‘ride or die’ theme can be / should be interpreted.

Be sure to follow @TDotPioneers on Twitter.


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The Narrative Of… is a monthly series aimed at sharing compelling, thought-leadership pieces – the kind of stories that make you think, change and challenge perceptions, and provide valuable industry and culture-related information. Our goal is to further the culture in Canada by sparking relevant conversations.

“Taped at Sandbox Studios in Toronto, these experts weigh in on everything from where to start when it comes to defining a brand and how not to mess up brand reputation.”

The Narrative Of... series explores the meaning of ride or die in hip-hop

Maricel was the host of HipHopCanada's "The Narrative Of..." and "Unplugged" series. She focused on sharing timely feature stories and thought-leadership content – the kind of stories that make you think, change and challenge perceptions, and provide valuable industry and culture-related information. Maricel covered select artist interviews, select music/video releases, events, as well as industry and culture trends and news.

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