The Joe McLaren-produced track premiered a few weeks ago, but the accompanying visuals for NINETYFOUR’s newest single “Watch Me” are applaudable.
The Yours Truly collective has relished no inclination of slowing down in recent months, and NINETYFOUR comes correct with cinematics visuals directed and created by Limited Vision. The West Coast community is growing stronger in its’ expression and confidence – and Yours Truly is showing the rest of Canada that there are credible artists making great music on this side.
Watch the artist serenade a female love interest against the pink-hued backdrop. NINETYFOUR emerges amidst various settings and surrounded by his crew, as he dominates in both suit and streetwear. Following his debut album, It’s Yours, the budding star has hinted that he’s got bigger things in the works with an equally as large sound on “Watch Me.”
You can find “Watch Me” on Spotify and other outlets, and follow him on Twitter @YTninetyfour.