Montréal/Toronto recording artist Patrik recently released new visuals in support of his popular EP debut, Spadina.
“Diamonds” was directed by Arash Maleki and the single is available on Spotify, Apple Music and other digital outlets.
Patrik in the “Diamonds” video
We recently caught up with Patrik to discuss the new video, the creative process behind Spadina, his plans for 2019, and more.
Check out the exclusive Q&A and “Diamonds” video below.
Q&A: Patrik / Diamonds
HipHopCanada: “Diamonds” is the first video from the EP, and your first release of the new year. What was your thought process going into putting together the track itself?
Patrik: I was trying to make a song that would help us look at materialism from a different perspective. You know a lot of people spend their lives chasing money, jewelry, cars, etc. I just wanted to remind people that having here things play a very insignificant role in the pursuit for happiness.
HipHopCanada: “Diamonds” definitely stands out from everything else you’ve put out prior in terms of the sound. Are you particular with the type of producers you work with?
Patrik: I’m not particular, but I try to connect with what I’m listening to. Sometimes it gives me the feeling of tapping into the direction the producer could have wanted it to be, but that’s an assumption. I try to have a relationship with anyone I work with, most producer I’ve collaborated with are out of town so the more I get the chance to meet them the more I think I’ll be able to created significant songs.
HipHopCanada: Talk to me about the Spadina EP. What was your favorite part of putting together the project, and what is your personal favorite song off the EP. Why?
Patrik: The best part was overcoming the frustrations and emotions that came with writers block. There were times where I didn’t feel it made sense. I also wish I could have had a certain record in there but once it all came together, regrets were in no way part of it. My favorite song is “Spadina Ave.” I love how It dictates the energy of the EP and for the simple fact that it embodies a good percentage of who I am or the direction I taking in the whole EP.
HipHopCanada: What was the first thing to cross your mind when you first came across the instrumental? And what is your best selecting process?
Patrik: The first thing was, “God, I think this is it,” and as I started freestyling over the beat I got super excited. I’m not sure I have a specific one, I pray, ask for guidance to hear what my heart resonates with. I have so many beats in my hardrive, email, phones, etc. It’s always a surprise to see what will comeback and surprise me.
HipHopCanada: There’s a lot of different things going on in “Diamonds” from the colors to the images, How did the concept for the video come about?
Patrik: At first we conceptualized to presenting “flexing” from a basic understanding. But then Arash and Renau spent some time incorporating imagery that would explain some of the lyrics better. And so it turned into this cool mashup video, which kind of reminds me of early MTV music videos. Very diverse.
HipHopCanada: What can your fans as well as the HipHopCanada audience expect from you in 2019?
Patrik: A lot of continuous music, visuals, performances and we’re going to incorporate some merch since everybody has been asking. I’ll also be performing alongside Xavier Wolf and other artist January 26 at Lee’s Palace, so come trough with all that love and positivity. God bless.
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