Less than 24 hours since the release of his latest studio album Prestige, Toronto recording artist Pressa is already sitting in the #1 spot on the iTunes Canada Hip-Hop chart.
Named after Pressa’s father, Presitge is a 16-track project featuring appearances by fellow Blue Feathers Records artist Burna Bandz as well as budding Atlanta artist Lil Richie. It’s a perfect mix of a classic Pressa vibe, and the signature style he’s come to be known for.
With standout singles like “Longway,” the Atomixx-produced “Should of Been a Pimp” and the latest, “Fox Fur,” Presitge is the first project from Pressa since 2017’s Pressa a Brick, but certainly worth the wait. Other producers featured on Presitge include Chris Pack, Divinchi and Parker Tolen.
The BFR rapper has already released two videos in support of Presitge including “Long Way” (711K+ views since Feb. 2019), and the latest, “Should of Been a Pimp” which he co-directed with Krytical. After just a few days, that video has already been viewed over 35K times, and counting.
We reached out to Pressa and asked him what his fanbase should expect from the new project: “Fans can expect a new sound and story from the album.”
Along with traditional avenues of marketing, Pressa got some free promo as Drake opted to show his love with a lighthearted impersonation and shout-out on the 1Xtra Rap Show with Tiffany Calver. It got even more people talking about Pressa just before a big release. He was also just recently featured as a guest on the Assassination Vacation Tour in London, UK with Tory Lanez bringing him out on selected dates to perform their track, “Canada Goose.” Pressa had his album listening and release party tonight at the Ace Hotel in London, presented by I AM NEXT.
Prestige is available on various digital streaming platforms including Apple Music and Spotify.
You can follow @Pressa.Armani on Instagram.
