Budding Toronto star Pvrx has released new Brian Gregory-directed visuals in support of his latest single, “Make It,” produced by Batista and Akeel Henry.
“The video chronicles and communicates the distance between an imprisoned convict and his family at home while showcasing the scenery of Pyrex’s native Rexdale neighbourhood.” – Noisey
The Rexdale artist has been gearing up for the release of his next project, and should release at least one other video before the EP drops.
Noisey described the song as a “deeply thoughtful reflection of having friends incarcerated and the life that leads to that kind of separation.”
Additional production notes: the video’s creative direction was handled by Gavin Sheppard (aka Public), and the song was recorded and mixed by Yuri Koller.
“Make It” is available on Apple Music, Spotify, and various other digital streaming platforms.
You can follow @Pvrx_OnSight on Instagram.