“The new ‘Balance’ video gets real about ‘the grind.'”
Rochester, a highly-celebrated and renowned MC from Toronto, gifted fans with the release of his single “Balance” to kick-off 2018. We’re thrilled to partner with Rochester and his team to exclusively premiere the much anticipated music video for the track in conjunction with the launch of the new HipHopCanada.com.
The video, directed by P. Harris and produced by BLOCKTRADE Music, brings the song’s deep lyrics and impressive instrumentals (produced by Triple A) to life, delivering an immersive and emotionally-charged narrative.
In “Balance,” Rochester opens up and gets personal, sharing the roller coaster of experiences – personal and professional – that he’s sustained during his impressive career; encouraging listeners to understand that the key to sustained success is… balance.
“I wrote the song when I was overwhelmed with everything going on in my life,” said Rochester during a phone interview – he is currently on-site in Los Angeles recording new music to be released through 2018.
“I was trying to find the balance between my music and my family, it’s challenging to keep up with all of life’s demands when you demand so much of yourself for a better future. I hope listeners feel inspired and motivated by my message in the song – find the balance and keep moving.”
The single has been well-received across North America, breaking 100K+ streams in just under a week of its release and is available on all music streaming platforms.
“Balance” has also been listed on top-performing playlists on Spotify and Apple Music including Northern Bars (Spotify), New Music Friday International / Canada (Spotify), United States Viral 50 (Spotify), Canada Viral 50 (Spotify), Breaking Hip Hop (Apple Music), and The New Toronto (Apple Music).
Be sure to check out the video below and make sure to add “Balance” to your playlists.