After earning huge praise for his live commentary on the recent Mike Tyson vs. Roy Jones Jr. fight, Snoop Dogg has announced a new boxing venture.
The 49-year-old business giant is teaming up with Triller co-owner Ryan Kavanaugh to launch a boxing league of his own called The Fight Club. The emerging music sharing platform Triller paid north of $50 million to secure exclusive streaming rights to the Mike Tyson-Roy Jones Jr. fight, and the company already has some other big events in the works.
According to Kavanaugh, the Tyson / Jones should be considered the new league’s first official event. Sources connected to NY Fights have stated that the fight received over 1 million pay-per-view buys, but will likely not surpass 1.5 million after the final count. By comparison, Floyd Mayweather, Jr. vs. Manny Pacquiao—considered the “Fight of the Century”—generated 4.6 million PPV buys in 2015.
“This was the first event of a league that we have called The Fight Club,” Kavanaugh told TMZ. “It’s a league owned by Proxima, which is the parent company to Triller and Snoop, and this was the first of many, many events. The whole idea is we want to change up the way that boxing is done. This is gonna be big.”
He also spoke on what to expect from their next event:
“I can tell you that the main fight … is gonna be something that everybody wants to see,” assured Kavanaugh.
“If you thought that (Tyson fight) was big, I think that this would be even larger from a worldwide-appetite perspective and something that people want to see.”
According to a press release, The Fight Club will be “connecting celebrities from various backgrounds, from breakout social media stars and professional athletes renowned for their athletic abilities to celebrated musicians and well-known actors and other stars willing to tackle a new venture and enter the world of boxing.”
Along with being able to live out his dream as a boxing commentator, Snoop is also going to play a role in selecting the league’s fighters and musical guests, which could certainly help it draw more awareness and discussion online. You never know who Snoop will roll up with.
Stay tuned for more from The Fight Club.
You can follow @Triller and @SnoopDogg on Instagram.
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