Our Song of the Day is a single that dropped a couple of weeks back in support of the new Pressa album, Prestige.
“Goin Thru It,” featuring budding star Burna Bandz, was directed by Toronto’s Ty Black who has worked with everyone from Tory Lanez, Harvey Stripes, R.O.Z, G Perico, and more. We were also lucky enough to get some contributions from Ty in the past including this interview with did with French Montana several years ago.
Along with Burna Bandz, Atlanta’s Lil Richie is the only other guest feature on Prestige, which debuted in the #1 spot on the iTunes Canada Hip-Hop chart. Named after Pressa’s father, the album brings a perfect mix of the classic Pressa vibe, and the signature style he’s come to be known for.
The BFR rapper has already released two videos in support of Presitge including “Long Way” (711K+ views since Feb. 2019), and the latest, “Should of Been a Pimp” which he co-directed with Krytical.