Our Song of the Day is the official debut single from budding Toronto star Swagger Rite.
Today, the Sony Music Canada/RECORDS LLC. rapper has officially released the supporting visuals for his Yella Beezy and Flipp Dinero-assisted banger “Drop Top.”
Scene from the “Drop Top” video
“Defying his city’s trend towards melodic and gauzy rap-n-b, Toronto’s Swagger Rite makes his bones with rough-and-tumble trap music.”
The new video features Swagger Rite sneaking into a high end car dealership before kicking off a party inside with Dallas artist Yella Beezy and Brooklyn’s own Flipp Dinero.
You can find “Drop Top” on Apple Music, Spotify, and various other digital streaming platforms.
About Swagger Rite
Growing up on the West Side of Toronto, Swagger Rite started rapping at the age of 13, finding equal inspiration in technical, old-school rappers like Big Daddy Kane as aggressive trapsters like Waka Flocka Flame and Gucci Mane. In recent years, Swagger Rite began to find his voice, and his fans, on SoundCloud, sharing anthems as diverse as the Caribbean-flavored “Friends” and the mournful “Judah,” which samples XXXTentacion’s “Jocelyn Flores.” Prior to the NBA Finals, Swagger Rite gained traction with the Toronto Raptors anthem “Finals,” which earned over 200k plays on SoundCloud. Earlier this year, Swagger Rite shared “In Love With The K,” which racked up over 3.2 million views as a WorldStarHipHop exclusive. “Drop Top” was featured in the third episode of the HBO show “Euphoria” starring Zendaya alongside executive producers Drake and Future the Prince. An American teen drama series, Euphoria premiered on HBO on June 16, 2019.
Scene from the “Drop Top” video
Getting his first taste of the industry as a dancer in Toronto, Swagger was discovered by well-known music video vanguard, Director X, and was hand selected to dance in Rihanna’s “Pon De Replay” video and various Sean Paul videos. Growing up near Toronto’s Weston Road (noted on Drake’s “Weston Road Flows”), Swagger Rite saw a life full of dualities; success and heartbreak, hustling and blue-collar work, fame and dead ends. These same dualities envelop his music strongly and allow him to share the complexities of his community.
In creating his own music, Swagger has amassed a following of supporters via indie releases on Soundcloud (over 2.5 million combined streams), which includes a notable collaboration with Ski Mask the Slump God and Kid Buu titled “Drop.” Though much of his music is rooted in trap, the self-described 27-year-old “old soul” finds much influence in the Golden era of rap music: Tupac, Bone Thugs-N-Harmony, Method Man, Redman, Cypress Hill, and Big Daddy Kane, to name a few. Swagger Rite will be releasing a new EP filled with trappy, melodic hits and mosh-pit anthems later this year.
You can follow @SwaggerRite on Instagram, and follow @Swagger_Rite on Twitter.
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