Toronto rapper Swagger Rite recently returned with new visuals for his single “Heart Broke Rockstar Sh*t.”
The new single has already been streamed just under 20K on Spotify since its release on Sept. 18, and the accompanying video has pulled in another 25K views on YouTube.
“Heart Broke Rockstar Sh*t,” a love song, utilizes live guitar hooks and POP elements to take listeners through a trippy, sensual dreamscape. While remaining 100% himself, Swagger diversifies his craft, using this moment in his career to explore new sounds and expose fans to different sides of his skill and agility.
Scene from the “Heart Broke Rockstar Sh*t” video
The video, directed by Troy Crossfield and Sheronna Osbourne (Crossfield House Productions) and shot in Toronto, sees Swagger Rite suffering after the loss of his girlfriend who had taken her own life overdosing on drugs. Swagger Rite’s memories of her disturb his current realities. In a cry for help, Swagger intones he does not need drugs, he just needs her back, but tries to distract himself with other women to get over her.
“What can I say, she broke my heart, but I still love her,” Swagger Rite explained in a press release issued by his label Sony Music Entertainment Canada.
“Ya know, Heart Broke Rockstar Shit! Joking aside, my new track is meant to show a more vulnerable side of me that I don’t usually share, which to me is a really exciting part of being an artist.”
After releasing songs like “Sticky” and “Like That” earlier this year, Swagger Rite is gearing up for the release of his next EP which is expected before 2021. It follows his 2019 EP debut, The Swagged Out Pedestrian, with big singles like the Yella Beezy and Flipp Dinero-assisted “Drop Top” and “In Love with the K” featuring Blockboy JB.
You can follow @SwaggerRite on Instagram.
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