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Interview: Q&A

Toronto budding star Keffaleng talks “Not So Famous” video, EP & more

Editor’s Note: The video for “Not So Famous” is no longer available for viewing and has been removed from the post. That said, we’ve left Sarah Jay’s discussion with Keffaleng about the video and you can also stream the entire Not So Famous EP.


Earlier this week, Toronto artist Keffaleng released a brand new video for the title track “Not So Famous” off his March 2017 released Not So Famous EP (which we interviewed him about over here).

Directed by RXSH and produced by Mon Like Deez, “Not So Famous” is a look into the realities of human interaction, Keffaleng’s distrust of people, and how fame factors into everything.

The story line follows Keffa as he meets a pretty girl at the convenience store and tries to reach her. She plays along, but then Keffa discovers she’s actually just playing him. He gets out of the situation in time, but he was lucky. Because that’s not always how it goes down. Check out the video for “Not So Famous” after the jump, and scope our interview with Keffaleng.


Q&A: Keffaleng

HipHopCanada: Start off by telling me about the vision for this video, and what you wanted to convey.

Keffaleng: I personally was not involved in the making of the treatment for this video. I trusted the guidance of my brother Deez and the director RXSH, who ultimately put all of this together. I did – however – express to them both how important it was for me to stay true to the theme and play off the lights.

HipHopCanada: I think this was such a proper video release because as the project’s title track, “Not So Famous” perfectly bodies everything you convey on the project. Walk me through the storyline of the video.

Keffaleng: Guy walks into a corner store. A pretty girl catches his eye, and he reaches out to that girl because he’s interested in her. But little does he knows that the whole time she was trying to set him up. Luckily he gets away in time.

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HipHopCanada: One vibe I really caught off this video is a huge distrust in your relations with females… as well as an insecurity about people’s genuine intentions. Talk to me about that.

Keffaleng: Like most human beings I think that I have certainly been in situations where I have been skeptical about others and their intentions. So it’s not so much gender-specific towards women… it’s just a reflection of my experiences growing up

HipHopCanada: I know you’ve mentioned that as a project, Not So Famous is for the people and it’s intended to resonate with your listeners. I feel like the video’s story line is this all-too-relatable scenario where you find yourself having relations with someone. You’re fully into it. But then you discover they only want you for certain things, and you’re ultimately on-the-side for them.

Keffaleng: Yeah. I think almost everybody I know – including myself – has been in odd situations with people of the opposite sex. Especially when you just recently met them. To be honest it’s like a game of cards. You never know who a person really is and where they stand with you until all of their cards are revealed and are on the table.

HipHopCanada: How do you think fame factors into people’s relations with one another?

Keffaleng: Everyday people forget that “famous people” are human, also. Although their daily lifestyle may differ from yours, it doesn’t mean that they don’t experience some sort of struggle and heart ache. 99.9 % of their days consist of speaking to and being around people they don’t know. That can be very stressful, but overall it’s just a human experience that we all face in life.

Interview conducted by Sarah Jay for HipHopCanada

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