As we near the end of 2019, there’s no shortage of stories highlighting the biggest trends of the decade and “the rise of the social media” can rightly be found on pretty much everyone’s list. They generally focus on the positive elements social media brings to the table, and there’s plenty of great things to pick from.
People who would otherwise have no voice being given a platform to speak, the speed of information being spread and the access to it, the ability to easily connect with people around the world, and the list goes on. But not everything about social media’s growth has been positive and some people have been taking a moment to reflect on those negative elements.
Scene from the “Imaginary Friends” video
TRA, aka Tha Rhyme Animal, of The SARS Network is one of those people. The veteran Toronto rapper released a new single back on Oct. 1 which focuses on some of the negative aspects of social media and the legitmate dangers that come with it. Clout chasing, people promoting lifestyles they’re not actually experiencing, valuing one’s self worth by likes and friend counts, and more. There’s arguably just as many negative aspects to social media as there is positive, and TRA perfectly captures the essence of the negativity with “Imaginary Friends.” And his disgust for what it has done to society is quite evident.
“Imaginary Friends” was produced by BeatWyze, and the accompanying video—released earlier today—was directed by BrownGuyMadeIT with Tiny Tapes brought in to handle the edits. The song is expected to appear on TRA’s next project, Blunt Trauma 2, which should be out in the near future.
For now, you can find the song on various digital streaming platforms including Apple Music and Spotify.
“Imaginary Friends” is HipHopCanada’s Song of the Day. Check out the video below.
You can follow @TRA_ThaRhymeAnimal and @TheSARSNetwork on Instagram.
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