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Interview: Q&A

Yoko Gold drops new “Shadows” single; preps for new EP roll-out

Yoko Gold drops new Shadows single; preps for new EP roll-out

Yoko Gold

This past summer, R&B singer Yoko Gold was seemingly everywhere – maybe it was a product of my circle of influence, but Google searches don’t lie. He dropped his track “Ayoo” alongside impressive visuals for the song featuring a playful “summer in love” storyline that wraps with what appears to be a symbolic reference of a gold mannequin “lit” / on fire. Perhaps a metaphor for Yoko lighting up the industry with his talent?

Today, Yoko drops his latest single “Shadows” which is part of his Escape from Limbo EP – release date not yet announced.

I don’t think I have ever described an artist’s voice as having “texture”, but it feels appropriate when talking about his sound because if velvet or really expensive suede had a voice, it would sing like Yoko. This was underscored for me when I first took in “Shadows.”

The song moves from adagio to allegretto, featuring a slow-paced instrumental opening that is beautifully interrupted with Yoko flowing quickly through his opening lines, “I’m apologetic…that shit’s on you.”

In between his busy schedule, Yoko connected with HipHopCanada to talk about “Shadows” and give his opinion on the state of R&B today. Check out the full Q&A below.

“Shadows” is HipHopCanada’s Song of the Day. You can find it on all major digital streaming platforms including Spotify, Apple, and SoundCloud.

Yoko Gold drops new Shadows single; preps for new EP roll-out

Q&A: Yoko Gold

HipHopCanada: Tell us about “Shadows” — what’s the story behind it? What story do you want listeners to take away when they hear it?

Yoko Gold: I always try to keep honesty in my music. What I feel at the moment is what I write. Shadows speaks on my insecurities with love and your insecurities with love, as well as everyone else who connects to being vulnerable.

I remember being in a room with my buddies Matt Kahane and Jeff Hazin. They were trying to show me a riff they had done in a previous session and as soon as i heard it I just sat back and let God do the rest.

HipHopCanada: How would you describe the sound of the track?

Yoko Gold: I’ve been privileged to work with some awesome up-and-coming producers, Evan Miles and Jeff Hazin. We have been developing this sound we call “yesterday’s music.” Shadows is a product of that sound – vintage melodies with today’s vibe.

Yoko Gold drops new Shadows single; preps for new EP roll-out

Yoko Gold

HipHopCanada: How would you describe your brand of R&B?

Yoko Gold: I make music that tells stories. My message is simple: positivity, creativity, and longevity.

I speak from the heart. My stories belong to me. It’s like my documentary being put on instrumentals. I don’t know if that sets me apart from other artists, but I think it makes me different.

HipHopCanada: From your POV, how have you seen R&B evolve since you started your career?

Yoko Gold: I think R&B has stepped out of its comfort zone in terms of its culture. People are more daring. They are more willing to take risks to advance their style and the genre itself.

HipHopCanada: What are your views on Canada’s R&B scene? Is it bubbling? How would you describe the sound of the country’s brand of R&B?

Yoko Gold: I think it’s in a beautiful place right now and I’m excited to see where it goes.

You can follow @YOKOxGOLD on Instagram.

Maricel was the host of HipHopCanada's "The Narrative Of..." and "Unplugged" series. She focused on sharing timely feature stories and thought-leadership content – the kind of stories that make you think, change and challenge perceptions, and provide valuable industry and culture-related information. Maricel covered select artist interviews, select music/video releases, events, as well as industry and culture trends and news.

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