The Breakdown: “Carats” by YVRello & The LJ of Young Veterans Music Group
Ottawa-based YVRello and The LJ of Young Veterans Music Group are back with new visuals for their single, “Carats.”
YVRello is the latest artist featured on our reoccurring segment, The Breakdown, which dissects how a particular record came together, and provides our viewers with more information about the talent being featured.
In this case we’re featuring “Carats,” produced by in-house YVMG beatsmith, LukieBaby.
We first introduced Rello back in April 2018 when we featured the video for “Cycle,” and the single “Goin’ Up,” produced by Fly Melodies and CorMill. Both songs were featured on YV Radio Vol. 1, which came out later that summer and was featured on HipHopCanada.
Now the YV crew is gearing up for the release of YV Radio Vol. 2, with “Carats” coming in as the first visual to drop in support.
“Carats” was directed by Ottawa’s Dax Brule and is available for viewing below. Check out the exclusive Q&A with Rello below to find out how the song came together. Stay tuned for YV Radio Vol. 2.
HipHopCanada: What inspired the song?
YVRello: What inspired the song was just me and LJ getting into our journey in this industry and how we really vets in shit. We had a great chat and started cooking up during it.
HipHopCanada: How did “Carats” come together?
YVRello: Lukie always has something ready for me and LJ to wreck we just put it together we just decide when we wanna do the back & forth flow we specialize in and when we decide, is done.
HipHopCanada: Was the beat made to fit the song’s concept, or was the beat already made?
YVRello: The beat was already made but Lukie is a beast he knows exactly what hes doing and what will bring our brand to life.
HipHopCanada: Where did you record, who recorded you, and what was the recording process?
YVRello: The Cave, we just think out the song together line for line not too much writing done on most joints, just wing it however we feel that’s what you’ll get.
HipHopCanada: What was the biggest challenge in getting the song completed?
YVRello: This was one of them joints where we came in the studio loaded up and ready to go, I greatest challenge is simply outdoing our last material.
HipHopCanada: Will the song be featured on an album or mixtape?
YVRello: Yes, YV Radio Volume 2 is about to drop and we look forward to this really being a mixtape series that blows up. I can tell you that Volume 2 is better than Volume 1, and 3 and 4 are about finished, and it only goes up.
HipHopCanada: Will the song receive visual support? If so, who’s directing it?
YVRello: Yes, Dax Brule directed the video hes out of Ottawa as well.
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